In the modern world, it is often more valuable to be famous than to actually be skilled at doing anything useful. People are more likely able to name the stars of a reality TV show than their own elected officials. They can list off the hottest celebrity nightclubs and restaurants more readily than they can the capitals of the States or even major nations around the globe. And those lucky few who have... [click here for more]
Perception is more important than reality" is a phrase you will hear quite often in the halls of high-powered business. In most modern campaigns that will be an undeniable truth-it doesn't matter how well or badly a business is doing as long as the public thinks the company is strong and reliable. What's more, this extends far beyond the corporate world. Many a politician has won election and... [click here for more]